9 Notions of Innovation

  • Google expects everyone to innovate, even the finance team. Ideas come from everywhere.
  • Share everything you can. Every idea, every project, every deadline — it’s all accessible to everyone on the intranet.
  • You’re brilliant, we’re hiring. Founders Larry Page and Sergey Brin approve hires. They favor intelligence over experience.
  • A license to pursue dreams. Employees get a “free” day a week. Half of new launches come from this “20% time”.
  • Innovation, not instant perfection. Google launches early and often in small beta tests, before releasing new features widely.
  • Don’t politic, use data. Mayer discourages the use of “I like” in meetings, pushing staffers to use metrics.
  • Creativity loves restraint. Give people a vision, rules about how to get there, and deadlines
  • Worry about usage and users, not money. Provide something simple to use and easy to love. The money will follow.
  • Don’t kill projects — morph them. There’s always a kernel of something good that can be salvaged

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    Imron Rosyadi™ [google.com/profiles/mas.imron.rosyadi] [twitter.com/irosyadi] [facebook.com/imron.rosyadi]

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