Lima contoh “crowdsourcing” yang kreatif
May 28, 2010 Leave a comment
Istilah “crowdsourcing” mengacu pada pemanfaaatan media maya untuk ‘memperkerjakan’ orang. Saat istilah tersebut dikenalkan Jeff Howepada tahun 2006 (Wired), ia memberikan contoh “pasar tenaga kerja dengan kemampuan khusus,” seperti iStockphoto, iFilm, and InnoCentive. Tetapi belakangan ini, “crowdsourcing” berkembang secara lebih kreatif seperti contoh-contoh berikut:
[ENGLISH] from 5 Creative Uses for Crowdsourcing [Mashable]
When Jeff Howe coined the term “crowdsourcing” in a 2006 Wired article his examples were mainly “labor markets for specialized talents,” like iStockphoto,iFilm, and InnoCentive. But the business model of outsourcing to the crowd has grown (as has Howe’s article — he publisheda book on the topic in 2008). As open-source software developers learned long ago, asking a pool of people to create something can be faster, cheaper, and more accurate than putting a project in the hands of individuals. These five start-ups are doing just that by using crowdsourcing in creative ways.
As open-source software developers learned long ago, asking a pool of people to create something can be faster, cheaper, and more accurate than putting a project in the hands of individuals. These five start-ups are doing just that by using crowdsourcing in creative ways.
1. Maps and Traffic Information – Waze
Traffic jams are one place where you can count on people having unexpected free time. Instead of sitting idly, Waze allows users to report traffic problems to other app users.
Even when out of a jam, just having the app open adds map and traffic information. The company creates its maps by tracking GPS on users’ phones. It allows other users in the area to see when traffic slows or if somebody reports an event — like an accident, construction, or speed trap — that might affect a specific route.
The automated system isn’t perfect, but drivers can flag errors, like missing roads, for people to correct online. They can also log in on the web after they’re home and correct the errors they’ve flagged.
Waze also provides an opportunity for individuals to earn online fame. Points are rewarded for miles driven, reporting traffic events, adding house numbers to maps, and mapping new roads. More points equal a better star ranking, which increases privileges to edit maps for roads that the user hasn’t driven on and to correct other users’ errors. Those with the most points earn a position in the site’s Hall of Fame.
2. Executive Recruiting – NotchUp
Many professionals have a presence on Facebook, LinkedIn, or Twitter. While an individual employer might only be able to tap into a few of these profiles, crowdsourcing can help canvass the entire web for information. NotchUp helps companies recruit executives by crowdsourcing information from online networks.
Since NotchUp launched in March, it has collected a pool of about 1,200 talent scouts who nominate candidates for jobs that employers post on the site. The entire pool has access to employer feedback on 10 “calibration round” candidates to help guide them in their search.
Scouts are required to rank the candidates whom other people have submitted. These ranks are used to compile a list of the best 50 profiles, which are passed on to the employer. Scouts are paid based on how successful their nominations are. Talent scouts can also advance through six levels of ranks as they submit successful nominations and referrals.
CEO Jim Ambras estimates that about 25% of the 1,200 scouts on the site are professional recruiters or human resource professionals. Another large group are moms who left the workforce, but not their professional networks, when they had children. But anyone can sign up, and Ambras says he has talent scouts ranging from aspiring actresses to a university dean.
3. Web Usability Testing – UserTesting.com & Feedback Army
Usability testing already seemed simple enough: Find participants with specific demographics, have them perform specific tasks on your website, and note what they find confusing. But startups like UserTesting.com aim to make it even simpler by maintaining a pool of participants who will offer their user experience within about an hour of a request.
Testers must be over 18, be able to run UserTesting.com’s software, fill out a one page demographic survey, and want $10. Based on demographics, UserTesting.com will find an appropriate and available tester in its vast pool, and delivers a video of him or her completing the tasks while thinking out loud, as well as his or her answers to specific questions. The website designer pays $29-$39 and gets to keep and share the videos.
Feedback Army is a more meat-and-potato version of the crowdsourced testing model. Companies submit questions about their sites, and the pool of testers, which are pulled from Amazon’s Mechanical Turk, choose which questions to answer. $15 gets a website developer 10 sets of answers.
4. Mutual Fund Management – Marketocracy
Unlike scouting traffic jams or testing a new button on your website, you probably don’t want to ask just anybody in any crowd to manage your money. All users on Marketocracy are prompted to build a model portfolio when they register. The success of those portfolios determines rankings that are shown every time they post to forums so users can decide how much to trust the advice they’re giving.
The site was an early innovator of the crowdsourcing business model. Over 10 years, it has registered more than 100,000 users with model portfolios. About 500 users with the best performing portfolios (usually over a span of at least five years) are invited to become part of the analyst team that manages real capital for the firm.
Having such a large pool of people with proven track records gives Marketocracy the ability to pick and choose analysts that fit specific situations. One group, called the SWAN (Sleep Well At Night) team has a goal of minimizing risk for cautious investors. Another, the ART (Absolute Return Team), is charged with maximizing return for those more comfortable with risk.
5. Fashion Design – Fashion Stake
Fashion Stake, which launches on September 1st, will let customers decide what items go from sample to retail. Designers can post photos of their sample designs on the Fashion Stake website. Users then support the lines they like by purchasing a $50 “stake” in any design. If the design earns enough stakes to fund its production, the product is sold exclusively on Fashion Stake and a portion of the proceeds are returned to stakeholders in the form of “clothing credits” that can be redeemed for merchandise sold on the site.
“[In the fashion industry] it’s been really hard for brands to get an understanding of what their fans really want,” said Daniel Gulati, co-founder of Fashion Stake. “There have been a bunch of designers, like international designers, who have resorted to visiting stores and looking over the shoulders of their customers and trying to decide what they want.“
During the crowd-funding process, users can vote designs up or down (Digg style) as well as converse with the designer and each other through social media tools.
“What we’re trying to do is give an alternative to current funding options that are available, but also to host a conversation between designers and their fans, which I think will benefit both parties,” Gulati said